Below are a list of certification labels that demonstrate a product or service adheres to a specific set of green standards (based on the Gauteng Event Greening Guidelines available in our resource section). Certification is a good way to quickly assess the green credentials of something before making a purchase. More details are available on the Eco Label Index.
The main reason why the EGF encourages the use of certified products and services is to avoid “greenwashing”, which refers to the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.
The following seven sins of greenwashing have been identified by TerraChoice on their website Sins of Greenwashing, with a brief overview provided below:
- Hidden Trade-off: A claim suggesting that a product is ‘green’ based on a narrow set of attributes without attention to other important environmental issues. Paper, for example, is not necessarily environmentally-preferable just because it comes from a sustainably-harvested forest. Other important environmental issues in the paper-making process, such as greenhouse gas emissions, or chlorine use in bleaching may be equally important.
- No Proof: An environmental claim that cannot be substantiated by easily accessible supporting information or by a reliable third-party certification. Common examples are facial tissues or toilet tissue products that claim various percentages of post-consumer recycled content without providing evidence.
- Vagueness: A claim that is so poorly defined or broad that its real meaning is likely to be misunderstood by the consumer. ‘All-natural’ is an example. Arsenic, uranium, mercury, and formaldehyde are all naturally occurring, and poisonous. ‘All natural’ isn’t necessarily ‘green’.
- False Labels: A product that, through either words or images, gives the impression of third-party endorsement where no such endorsement exists; fake labels, in other words.
- Irrelevance: An environmental claim that may be truthful but is unimportant or unhelpful for consumers seeking environmentally preferable products. ‘CFC-free’ is a common example, since it is a frequent claim despite the fact that CFCs are banned by law.
- Lesser of two evils: A claim that may be true within the product category, but that risks distracting the consumer from the greater environmental impacts of the category as a whole. Organic cigarettes could be an example of this Sin, as might the fuel-efficient sport-utility vehicle.
- Fibbing: Environmental claims that are simply false. The most common examples were products falsely claiming to be Energy Star certified or registered.