Associate members

SITE Africa was born in September 2019 to facilitate a fully inclusive chapter for African destinations. The onset of COVID-19 took the world by surprise, yet the Africa chapter continued to thrive. Africans are resilient by nature and we are super-proud to have won the Chapter Award Winner for Excellence in Virtual Engagement 2022!

Our footprint into Africa is expanding by the day as we continue to roll out workshops and education in various destinations.

AAXO (Association of African Exhibition Organisers) was formed as a collective platform to represent the organiser industry at large, by promoting growth and development while addressing the industry’s challenges. Its efforts are directed towards its mission of being the respected authority and representative of the exhibition organising industry responsible for governance, skills development and research while upholding world-class industry standards. This, in turn, is designed to be the engine that drives the African exhibition and organiser growth.

EXSA (Exhibition & Event Association of South Africa) aims to serve the exhibition and events industry in South Africa. Their core strategy is to actively grow and develop the exhibition and events industry within Southern Africa. This is achieved through promoting the unique benefits offered by exhibitions and events, and raising the profile of our members who include venues, organisers and suppliers.

FEDHASA (Federated Hospitality Association of South Africa) is recognised by Government as the official representative of the hospitality industry of South Africa. With industry support, FEDHASA, remains the umbrella association for hotels, restaurants, conference centres, caterers, self-catering accommodation, home hosting establishments (B & Bs and guest houses), clubs, taverns, shebeens, suppliers and trainers, consultants and service providers to the hospitality industry.


IFEA Africa is the African affiliate of IFEA World. For the past 56 years, IFEA has served as the global network organisation for professionals who work in the cultural festivals & public events sector. The IFEA is the world’s largest network of festivals & events and is represented by seven global regions: IFEA Africa, Asia, Australia/New Zealand, Europe, Latin America, Middle East and North America. IFEA Africa connects you to events, event organisations, policy makers & suppliers from around the world who make up this unique & important industry.

The MICE Academy for Meetings, Incentives, Conference and Exhibitions promotes the importance of the Continuing Professional Development (CPD) Programme for all sectors of the MICE management industry.

PCO Alliance Network logo

The PCO Alliance Network is a network of Professional Event Organisers that have set high standards in the Event Management sector of the hospitality industry and is recognised as a professional Alliance by the majority of Hotel Groups, independent Hotels and Venues and Affiliated Event Suppliers.

SAACI, the Southern African Association for the Conference Industry is the umbrella body of the Business Events Industry of SADC and is recognised as the official body and mouth-piece. Dedicated to maintaining and improving professionalism. The association has specialist forums that represent the broad sectors such as Conferences & Events organisers, Destination Marketing companies, Exhibitions, Services, Technical, Transport, Venues and a student forum.

The South Africa National Convention Bureau (SANCB) is your ‘one stop’ avenue for information, advice and assistance when it comes to hosting business events and incentives in South Africa. We co-ordinate national bidding, undertake research and collaborate with city and provincial convention bureaus to promote business events in South Africa.

South African Roadies Association (SARA) is a unique and dynamic non-profit training organization dedicated to the advancement and development of skills and knowledge amongst the youth in the technical and production sectors in South Africa and further afield.

SATSA (the Southern African Tourism Services Association ) is a member-driven association that offers inbound tourism services companies the highest level of quality in the tourism industry. As an organisation, their members undergo a strict admission process that ensures peace of mind for those who seek to do business with credible tourism partners. SATSA members are required to sign a strict Code of Conduct and are required to submit updated documentation annually. SATSA further provides support to members who require key services and benefits on a local and regional level, and at international trade shows. The organisation also lobbies issues associated and affecting the inbound tourism industry.

The Southern African Communications Industries Association (SACIA) is designed to promote the adoption of professional standards and ethical business practice in the communications industry throughout Southern Africa. It seeks to further the interests of members through partnership and representation on a range of issues. Primary activities include Market Research & Intelligence Services, Networking activities, and the development of training and skills development programmes. SACIA works in close cooperation with InfoComm International and the IABM (International Association of Broadcasting Manufacturers) to stimulate the development of our industry on an international basis.