Chat’r Xperience is the Event Greening Forum’s first ever patron sponsor, so you must know that its founder, John Arvanitakis, has a huge passion for sustainability. Find out more about the company and the man behind it here.
#1 Chat’r is pronounced ‘chatter’
Inspiring chatter is the primary purpose of all the work that Chat’r does. Why? Because chatter represents the connections and engagement that happen at events. It drives new business, partnerships and innovations.
John says, “All we do is crafted and created to generate engagement. We design talkability, as our work generates conversations and connections.”
“We design talkability”
John continues, “Our clients can be assured that every piece of work that comes out of our studio ensures that it has an element of talkability in it. Our work is designed to give our clients that additional organic PR, that translates to engagement with their audience, their customers, or clients, that gets them talking about our clients’ brand, event, or exhibition booth. We turn observers into fans and likes into love, in that way we generate chatter for our clients and subsequently additional exposure.”
#2 The company has committed itself to being a sustainable business
The company celebrated its 10th birthday this year, and while its key purpose remains unchanged, how it achieves this has shifted. Says John, “The pandemic forced me to reflect a lot on the business and its purpose. This paired with climate change drove me to realise that I want Chat’r to be part of the solution. The result is that we are fully committed to weaving sustainability into our daily operations and to providing our clients with guidance and solutions and answers to hosting more green events with minimal environmental impact and much reduced carbon footprint.”
“We are fully committed to weaving sustainability into our daily operations and to providing our clients with guidance and solutions and answers to hosting more green events with minimal environmental impact and much reduced carbon footprint.”
#3 The company has launched a new eco design division
Following on from the company’s commitment to greater sustainability, Chat’r has launched a new eco design exhibition stand design and build division, ECO-DESIGN powered by Xanita.
Xanita is a locally produced board that can be used for building exhibition stands and furniture, as well as retail displays and branding. It’s eco credentials include that it does not contain any harmful chemicals or VOC’s (Volatile Organic Compounds), such as formaldehyde, and it is made almost entirely from recycled post-consumer paper waste and is fully recyclable post-event. It is also lightweight and packs flat, meaning it has a minimal carbon footprint if it needs to be shipped somewhere.
#4 Chat’r is also a signatory of the Net Zero Carbon Events pledge
By signing the pledge, Chat’r has committed to achieving net zero carbon emissions by 2050 with an interim goal of 50% reduction in carbon emissions by 2030.
#5 A (climate) cool event
One of John’s favourite event greening projects that he has worked on in collaboration with Cub3d marketing agency for their client was the Exxaro Sustainability Summit 2023.
He explains, “We had the task of building all the event’s infrastructure from the ground up in a remote location. This meant we needed to bring in every single item for the event, including water and energy. Our carbon footprint could have very easily ballooned if we did not manage it carefully.”
“We used the field to our advantage, with lots of open-air spaces and umbrellas for shade. This allowed us to benefit from the natural lighting and fresh air.”
Among other things, John says, “We used the field to our advantage, with lots of open-air spaces and umbrellas for shade. This allowed us to benefit from the natural lighting and fresh air. The main marquee was kept open on 3 sides to optimize air flow. The closed side was for the staging. This allowed us to avoid bringing in air conditioning, and to use a nominal 11 fans (which were mostly needed to keep the AV tech cool). The temperature was 32 degrees on the day so a huge concern had been that delegates would be too hot. However, our solution worked well while drawing a minimal amount of energy.”
Water fountain stations were set up for attendees to refill their gifted glass water bottles at, waste was carefully separated for recycling, and the décor used fresh fruit and vegetables, plants and hay bales – all of which could be useful donated post-event. These are just a few of the event greening practices that were carried out at this event.
John concludes, “We are confident that our future is bright green! If you are ready to start doing things differently, and more sustainably, for your next event, conference or exhibitions stand design or build, consider contacting us at firstname.lastname@example.org or visiting www.chatr.co.za.”