SANCB Business Events Survey

Dear Business Events Stakeholder,
The South Africa National Convention Bureau (SANCB) is embarking on an important assessment of how South Africa scores as a business events destination and have contracted the expertise of the Destinations International for their diagnostic tool called DestinationNEXT. We are in the company of over 290 other destinations worldwide who have undertaken this assessment, and as such we feel the tool has been tried and tested, and the methodology is sound.
The assessment takes the form of a 360-degree survey of key stakeholders in tourism, business, education, and government who would all find themselves impacted by South Africa’s ability to attract and inspire visitors to our country. The results of the survey will essentially be a report card for the health and bench-marking of South Africa as a destination.
We are asking for your participation in this important assessment. The questions are simple and straightforward, asking for your candid opinion of important business events elements to South Africa as a destination, and should take about 25 minutes.  You can also save it and return to it later if you find you need to complete it in more than one session.
To access the survey, please visit: The survey will be available for your participation until 5 July 2019 but we urge you to complete it earlier rather than later so that it doesn’t fall off your radar.
Please be assured that your responses will remain anonymous.  In order to develop the most accurate picture, it is important that you answer the survey as you see South Africa today.  Our hope is that the findings of this survey will spark a thoughtful, productive conversation about South Africa as a destination, and will form the basis for a destination-wide business events strategy that will take South Africa to the next level.
Thank you for your time,
SANCB Management
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