Each month we shine the light on an Event Greening Forum member who is making noteworthy achievements in their event greening efforts. This month we feature ReSource Design, an exhibition and retail design specialist whose eco-conscious philosophy runs throughout their business, from how they operate to the materials they work with.
Q: WHAT IS RE-SOURCE DESIGN DOING TO BE SUSTAINABLE?
A: The only way to be sustainable is by making it a way of life. We do not complicate this or go to elaborate lengths – we stick to doing the simple things, the basics.
As a company we are focused on having a low impact on the environment. Our new building was fitted out exclusively with repurposed/recycled flooring, walls, windows, doors etc. We do not use geysers and the building has sun-lights which cut power usage massively. We only use water for drinking and runoff water goes into our green space behind the building. There is no aircon, but by channeling natural wind through the building we have a good climate within the building. Because of the compact nature of our stands we only use a small LDV (Light Duty Vehicle) for stand building/transport and rent in bigger vehicles for event specific tasks. This means that we minimize our carbon footprint substantially. Our office is on the MyCiti route and close to train stations making staff access effective.
Q: WHY IS XANITA X-BOARD A GOOD CHOICE FOR BUILDING SUSTAINABLE EXHIBITION STANDS?
A: Xanita is the natural alternative to MDF and plastic (PST) panels. MDF contains a range of VOC’s (toxins). Whether it lands up in landfills or gets ‘’burned’’, it releases toxins into the atmosphere or water table. EFB – engineered fiber board like Xanita – has no VOC’s and is a true cradle to cradle material.
Besides its composition, Xanita holds many benefits that translate into direct financial value for the service provider and client: it’s re-usable, modular, printable, re-brandable, flat packable, requires no tools so there’s no mess, has great acoustics, is load bearing, allows efficient use of staff, and employs local staff (job creation). This means logistics and efficiencies improve all round. Win-win. So the actual answer is that it is not only great for “sustainable stands”, but it’s a better material for almost any stand.
Q: WHAT DO YOU THINK IS THE BIGGEST CHALLENGE THE EXHIBITION INDUSTRY FACES, IN THE JOURNEY TO BE MORE SUSTAINABLE?
A: Possibly the biggest challenge is actually the simplest. Changing the paradigms that there are sustainable stands and “traditional” stands. The fact is that there is sustainable and NON-sustainable. Sustainable stands means sustainable and viable (financially sustainable). NON sustainable means that we can take advantage of the current situation and make money through a short term non-viable method, but that will come to an end. Better to adapt and change as early as possible than hang onto the old ways till we have to change. Change is also then not drastic, but rather phased in and systematic. A learned process that is organic and evolves as we learn to respect our environment more and more. The mindset change is from the antiquated linear economy to that of the circular economy.
The challenge is for industry to stop playing lip service to being “green” and make a few fundamental, real, changes. And a great place to start is – just as the automobile industry did – Hybrid stands.
Q: AND WHAT IS THE BIGGEST ADVANTAGE, IN THIS JOURNEY?
A: The biggest plus point of sustainability is that in the long term it is more financially viable and has bigger ROI for both service provider and client respectively. “Simpler, better, faster” to coin a popular banking punch line. To hang onto the old until its death rattle and then try change is foolhardy. It may well mean that the entire industry is surpassed by something more sustainable. Just like malls, expos are ever shrinking. Only those adapting are sustainable.
To find out more about Resource Design, you can view their profile here.