About the Conference
The fourth Event Greening Forum (EGF) Conference will be addressed by sustainability experts within the events industry, under this year’s theme “Go Green, it’s good for business”. The conference will held at Hackle Brooke Conference Centre, Johannesburg on 21 July 2016.
The EGF is delighted that Roger Simons, Regional Sustainability Director at MCI President of the Green Meetings Industry Council (GMIC), as the conference’s keynote speaker. He will share how global brand communications strategies are evolving in the 21st century, and how events are increasingly an important component of major brands’ sustainability strategies.
Delegates will learn about the most up-to-date international green trends, the importance of the event greening standards going forward as a marketing tool, how simple it can be to green an event, the cost vs benefit of hosting a sustainable events, and the steps that are required to ensure a truly sustainable event and the long-lasting benefits thereof.
Master Class Workshop
Simons will also be hosting a Sustainable MICE Excellence Master Class at the SAACI Association Hub on 20 July 2016. The workshop is aimed at venues and convention bureaus and planners. He’ll be covering topics including:
- Key leadership trends in MICE
- Sustainable food
- ISO20121 – What it is and how it works
- How to communicate your sustainability strategy
Who should attend?
Event Suppliers & Services: Venues; Exhibition Organisers; Transport; AV & Production; Marketing & Communications; Food & Beverage and
Marketing, Procurement & Event Managers: Corporate; Association & Public sectors
Provisional Conference Programme Outline
|08:00||Breakfast is Served|
|09:00||Welcome, Scene Setting|
Deputy Minister of Tourism, Ms Tokozile Xasa
|09:20||International Keynote: Roger Simons
Events Activating Brand Values: Marketing is evolving rapidly in the 21st century. Brands are progressively seeking to engage more and more stakeholders around their purpose driven visions & sustainability strategies.Understand how “sustainable brands” are communicating differently and innovating to use sustainable event strategies to increase employee wellbeing, improve the delegate experience and environmental performance while boosting their bottom line and brand reputation.
Leave with the key trends and knowledge on how we can use events to accelerate our clients strategies & values by living their brand story – rather than just telling it.
|10:05||Local Keynote: Rashid Toefy
Going Beyond Green: Sustainable events is not just about the “green” side of things, but also need to include the “brown” side. South Africa has a culture of social responsibility, but how can we ensure that our events truly contribute to the development of locals?
|11:00||What do corporates want?
Jeanne du Plessis, Proctor & Gamble, Gopolang Ngale-Lekgetha, Oracle, Natashia Brittion, Tourvest Destination Management
A panel of four leaders in the corporate or eventing space that discuss their strategy towards greener meetings and their expectations of the industry in meeting their strategic objectives. The outcomes should be to get the audience to understand what the corporate market – or potential clients, want to achieve and how they can capitalise on the shared knowledge.
Sustainable Minimum Events Standard Discussions & Update: Take the audience through a facilitated discussion around “how to implement minimum standards” and get feedback from the industry around this important topic.
Carbon tax and carbon footprinting – how will this impact on the events industry?
|12:40||Practical ways to offset your carbon footprint|
|13:45||Local case studies: What is happening in SA – World Café style|
|David van Heerden
Sustainability: A green afterthought
What we did to go green at the Maslow
Internet of food
What we do to go green through catering
What we do to provider greener conferences
What we do to encourage greener exhibition stands
What we do to green AV services
|Amiene van der Merwe
What we do to provider a greener transport
|14:30||Round table discussions|
|15:15||Motivational Speaker: Rebecca Phiyega
Focus will be on organisational and behavioural change and the role that this plays in establishing a culture of sustainability in an organisation.
|15:45||Closure and Thanks|
|15:50||Networking with drinks|