EGF 2018 Conference & Master Class

Learn. Network. Engage.

The sixth Event Greening Forum Conference will take place on Thursday 14 June 2018 (8:00am-5:00pm) at the forum white light, Lanseria, Johannesburg.

Last year’s conference sold out and was a huge success. This year the EGF promises a repeat performance, and will explore how sustainability is going to be an essential ingredient for success in the not-too-distant future. The theme is “Future-proofing your business”.

A half-day Master Class, followed by a Chef’s Table Dinner and networking, will also take place on the preceding day.

For those who fly in for the conference, the venue is right next to Lanseria airport and the Hertford Country Hotel which offers accommodation.


Conference Speakers

Deon Robbertze-200

Deon Robbertze, The Change Agent Collective

Deon Robbertze has over 25 years of experience in the marketing and communications industry. Nine years ago, he had a shift in consciousness and started focusing on sustainability and how communication could drive critical awareness, inspiration and action. In 2009 he launched Ogilvyearth for Ogilvy in Africa, and in 2011 he launched a collaborative sustainability communications platform called Sustain our Africa (SoA) – which hosted Africa’s first full circle sustainability summit focused on inspiration and tools for change in 2012. SoA brought together over 100 sustainability experts and 800 delegates over 3 days.

In 2012 Deon co-founded The Change Agent Collective, a specialist sustainability and behavior change communications Agency.

Deon has co-published two books: The Conscious Brand (now a set work book at the Cape Town University of Technology) and the Change Agent.

Talk topic: What if Climate Change isn’t only a crisis? What if it’s the best chance we’re ever going to get to build a better world?

Deon’s talk will look at the interconnected issues of climate change and consuming without thinking, and from there delve into the massive opportunities we now have to build a better world.

Judy Lain, Wesgro

Judy Lain has over 18 years of experience in the marketing and communications industry. She started her career in advertising, where she worked with global and local brands across various industries, before shifting her focus to work in the public sector four years ago. She joined Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape, as the Chief Marketing Officer for Tourism focusing on leisure and business tourism. She was an integral part of the Water Comms Team hosted at Wesgro, that managed the communication for the tourism industry during the height of the crisis and is now project managing the joint industry global tourism campaign to re-establish confidence in the region.

Talk topic: Never let a crisis go to waste

UNESCO’s new World Water Development Report says that 3.6 billion people currently live in places that can suffer from water scarcity for at least one month of the year. It projects that the figure will rise to five billion—half of the world’s predicted 10 billion population—by 2050.

The news of our possible predicament Day Zero went global within 24 hours, with news networks and social media showing pictures of empty dams and people standing in queues for water. The impact on business across various sectors was immediately felt.

How can we as a destination not let this crisis go to waste?

Silvana Claassen, Climate Neutral Group

Silvana has extensive experience in providing both government institutions as well as major international corporations and SMEs with strategic solutions to an increasing number of challenges related to the transition to a low carbon and resources constrained economy.

Silvana started her career as a sustainability consultant 12 years ago working at firms and governmental agencies across Europe and the African continent. For the last 6 years, she specialised in topics related to climate change. Building on her experience and expertise, Silvana registered CES South Africa (Pty) Ltd early 2016: an advisory firm that assists businesses to turn climate change related challenges into opportunities. Beginning 2018, she joined Climate Neutral Group.

Talk topic: Estimate – Prevent – Offset

Considering the current state of technology, hosting a climate neutral event without offsetting is impossible. At the same time, science is pointing out that decarbonization of business activities, including events, is becoming imperative for a company’s future competitiveness and profitability. Climate Neutral Group believes that taking responsibility for the environment makes business-sense. Carbon offsetting also comes with co-benefits, which will be touched on during this talk as well as the steps required to put in place ambitious targets to achieve carbon neutrality.

More speakers coming soon!


Provisional Conference Programme


Master Class

The Master Class is a half day workshop (12:00pm-5:00pm) held on the day preceding the EGF’s annual conference, on Wednesday 13 June 2018, at the forum white light, Lanseria, Johannesburg.

The session will be run by Deon Robbertze, and will explore how to activate change in human behaviour to promote sustainable outcomes in your business.

Specifically he will address:

  • Why sustainability has to be at the core of your businesses purpose, and how you can ensure it is.
  • What influences change in human behaviour.
  • What conscious consumerism is.
  • Why humans are only inspired to react when the crisis is on their doorstep.
  • How you can activate behaviour change in your employees and your customers.


Who should attend the Conference and Master Class?

Event Suppliers & Services; Venues; Event & Exhibition Organisers; Transport; AV & Production; Marketing & Communications; Food & Beverage; Marketing; Procurement & Event Managers in the Corporate, Association & Public sectors; and Convention Bureaus.


Conference Costs

Sponsorship Opportunities

Align your brand with the movement for more sustainable events, by being a sponsor for the Event Greening Forum’s conference. We have a range of packages available to suit your budget and brand. Or if you would like to propose an alternative sponsorship, please do! Send an email to: